What does Name, Image, and Likeness (NIL) mean?

The NCAA’s “Name, Image, Likeness” policy now allows all student-athletes to explore new opportunities and maximize their personal brand. We embrace this in a way that is uniquely Gonzaga: driven by values, commitment to service, and a tradition of considering the needs of the community and the world. The NIL policy allows student athletes to embrace an entrepreneurial spirit and pursue new opportunities that elevate their personal brand and increase exposure to causes, companies, or organizations they care about.

Is Zags Collective affiliated with Gonzaga University?

No. Zags Collective is a third-party organization, not affiliated with Gonzaga University. However, Zags Collective's leadership is comprised, in part, by Gonzaga University alumni and former professional athletes dedicated to creating a program that exclusively benefits the student-athletes, fans, and businesses in the community.

I’d like to set up a meet and greet with a student-athlete, have a student-athlete coach my child, or get a personalized video. Are you able to assist with this?

Yes! If there is a custom opportunity you would like to create with a Gonzaga University student-athlete, we will do our best to facilitate the engagement.

I am a business owner and would like to align my brand with Zags Collective. How can I get more involved?

Zags Collective is always looking to add value to fans, student-athletes, and businesses in the community. Partnering with a local student-athlete can be a great extension of your brand and help expand your marketing. If you have ideas for partnership opportunities, please email Matt Santangelo at at

Can't find an answer to your question?

Call us at 509-954-5032 or email us HERE





Gonzaga student-athletes are highly recognized and supported throughout the state. Partnering with a student-athlete can help grow your audience and drive traffic to your business. Partner with a student-athlete for a marketing campaign, digital activation, or special event. The sky is the limit!


Zags Collective allows football student-athletes to engage with and help support charitable causes in their community, while supporters earn a tax-deductible benefit for their contributions. This is all made possible through a partnership with the BPS Foundation, a 501 c3 organization.


Get in the NIL game at a level that works for you! Explore Zags Collective memberships and get exclusive benefits including autographed merchandise, access to events, and more.